Sunday, December 5, 2010

Six: You may well be in business thanks to food blogs.

Food blogs have gotten their share of derision. A bunch of amateurs, who think they can cook, write and photograph. Honestly, I'd sign up for technique, and I wouldn't last a minute in a tv format in which amateur cooks compete under the scrutiny of chefs.

But think of the masses involved who put recipes out. Who share their personal thoughts over souffé or restaurant visits. Think of the interest and good will... and the power. There are chefs nowadays whose entire business is built on teaching people proper technique. Have you ever wondered why chefs are the new celebrities today?

It's been a while since I came across any derisive comments. I couldn't help noticing that star journalist Michael Pollan's booklet Food Rules could not have been written without the help of a foodrelated blog.

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